Meta Ray-Ban Display Glasses Launch Sept 30 for $799

Looking at Meta's announcement, it's hard not to feel like we're witnessing a pivotal moment in wearable tech. The Meta Ray-Ban Display glasses, launching September 30 for $799, represent the company's boldest bet yet on bringing augmented reality to mainstream consumers. The price signals a belief that people are ready to treat smart glasses as essential computing devices, not just experimental accessories. Big swing. Big risk.

Where does this leave consumers and the industry?

The $799 price is a line in the sand. Meta Ray-Ban Display glasses are the most advanced AI glasses Meta has ever sold, and the company is asking buyers to invest in a computing shift that is still proving itself.

For early adopters, the pitch is clear, cutting-edge display, subtle gesture control, deep AI integration, all in a pair of Ray-Bans you can wear to brunch. The glasses will hit shelves September 30 at Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban Stores, so you can try before you commit.

Strategically, this is the fork in the road. Meta's existing Ray-Ban line set the table at $379, a handy companion to your phone. At $799, the company is asking these glasses to take over chunks of smartphone behavior. If it works, smart glasses become the next big platform. If it fizzles, they slide back into niche accessory status for another cycle.

My read, this is a measured gamble with real upside. Pricing them like true computing devices forces everyone, buyers and competitors alike, to decide whether ambient, socially integrated information is the next default. The verdict will shape Meta's roadmap, and it will ripple across the entire wearable market for years.